People are always asking us, "how do we turn our visitors into clients?" And while there is no silver bullet, several important elements can be suggested:
- Call to Action: Provide a clear call to action on your site which encourages your visitors to do something.
- Capture Contacts: Capture your visitor's contact information so you can stay in touch.
- Develop Relationship: Develop a long term relationship with your visitors, by staying in touch with them and earning their trust and respect.
The three steps above are a funnel for communication. You want a random visit to turn into a long term relationship. Steps 1 and 2 provide a mechanism for building your contacts list. And step 3 is what you do once you have a contact list. In an effort to enable good long term communication, we recommend that our clients invest in an nicely designed newsletter template, that matches their branding. A carefully planned out newsletter will provide contacts with useful information, while reinforcing your brand and building the necessary trust. Once the time is right, your visitors will probably choose to get involved with your organization because they trust you.
NEWSLETTER DESIGN
Once we have created a brand for our clients, it's a simple process to take that design and create a beautiful newsletter. See our portfolio for a few sample email templates, ranging from simple email template for daily communication, to fancy multipart newsletters for heavy duty news and articles.
CAMPAIGN MANAGEMENT
Once a newsletter is created you need some special software to manage your contacts and email campaigns. We have integrated SendStudio with our CMS websites, so that it is easy to capture contact information and build your newsletter list. Then it's up to you to write your newsletters and determine what your visitors need to know on a weekly or monthly basis. SendStudio provides an easy to use interface where you can visually create new newsletters from the template that we install for you. Then you select the list you want to send to, and they are sent. SendStudio also provides great response monitoring statistics, so you can track bounces, forwards, opens, etc. It makes managing your email campaigns easy.
COSTS
There is a one time licensing and setup fee of $100. And then a nominal monthly fee based on the size of your mailing list and the number of emails you send out every month. This fee covers the expenses of the bandwidth, mail server, and maintenance. The table below summarizes the iterations:
| 500 |
4,000 |
$15 |
| 2,500 |
20,000 |
$30 |
| 5,000 |
40,000 |
$50 |
| 10,000 |
80,000
|
$75 |
| 25,000 |
200,000 |
$150 |
| |
WHAT IS SENDSTUDIO?
SendStudio is a third party email campaign application that we have installed on our server in order to allow you to manage your mailing lists easily. We recommend SendStudio because it is easy to use, has a lot of features and allows us to create highly customized newsletter templates. It also provides a great way to track your campaign results. You can read more about the application on their website if you are interested. Or try out their live demo to see it in action.
Please call us for more information or to get started on a project now.
